Today was a long run day.
I ran 20.0 miles but was only able to capture 17.5 miles of it with Runkeeper.
Long Run Day
Still the information it provides is a lot better than a watch.
Long Run Day
April 9, 2010Quantifiable Social Media Results?
April 8, 2010From eMarketer:
It’s no secret that online marketers care about measurability. Six in 10 respondents to Datran Media’s “4th Annual Marketing & Media Survey” said measuring and understanding their audience was a priority, and more than 87% said accurate online audience measurement was at least somewhat important for driving increased brand awareness, revenues or performance.
Bringing hard metrics to the realm of social media remains a challenge, however, with marketers worldwide in disagreement over whether 2010 will be the year they see quantifiable results from their efforts. Just over one-half think they will, but nearly four in 10 are unsure.
“For the few marketers who do attempt to apply quantitative measures to their social marketing efforts, the metrics they use are not terribly sophisticated,” noted eMarketer CEO and co-founder Geoff Ramsey in the eMarketer Insight Brief “Seven Guidelines for Achieving Social Media ROI.” “Most marketers today do not invest sufficient time, effort or money on social media measurement.”
The leading metrics used to measure social success focus on increased site traffic, which can be an important barometer of consumer interest for a brand but on its own it cannot justify heavier investment in social media.
Quantifiable Social Media Results
This is why social media is nothing more than just another broadcast channel albeit a new and as yet unmeasured one.
If I were in the social media business, I would be doing everything in my power to keep social media from being measured – that’s right keep it from being measured.
Why?
Because once its performance gets measured particularly against its online competitive advertising alternatives, social media’s value as a whole will plummet – at least to those who had invested money in it.
Google Adwords: Measure Your Success
April 7, 2010Learn to measure the success of Adwords ads and use this information to improve Adwords performance.
Google Adwords Search Funnels Path Length
April 6, 2010
Search Funnel Path Length
Mobile Content Usage
April 5, 2010From comScore:
In an average month during the December through February 2010 time period, 64.0 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.9 percentage points versus three months prior. Browsers were used by 29.4 percent of U.S. mobile subscribers (up 2.4 percentage points), while subscribers who used downloaded applications made up 27.5 percent (up 1.8 percentage points). Access of social networking sites or blogs continued to grow, increasing 2.9 percentage points to 18.0 percent of mobile subscribers.
Mobile Content Usage
If usage patterns continue on their present growth trajectory, how long will it take before the promise of mobile local and search become as ubiquitous as industry pundits predict?
Making It Easy for Customers to Find You With Google Mobile Ads
April 4, 2010Google Mobile Ads lets businesses connect with the right customer at the right moment, wherever they are.
Advertisers can easily target or tailor their message according to location and automatically show their customers relevant local store information, like phone numbers and addresses, to enable them to take immediate action.
Rules To Success
April 2, 2010From Google:
In his quarter century of working in Silicon Valley at such companies as Apple, @Home, and Google, CMC Alum Jonathan Rosenberg has had ample opportunity to watch successful people in action. He will share his observations on what makes great people tick and draw conclusions on how a liberal arts education can arm the next generation of leaders. His talk will include a set of “rules” that promise to be excellent preparation for any student who plan at some point to enter the real world.
Google’s April Fools Topeka Home Page
April 1, 2010From Google’s Official Blog:
Early last month the mayor of Topeka, Kansas stunned the world by announcing that his city was changing its name to Google. We’ve been wondering ever since how best to honor that moving gesture. Today we are pleased to announce that as of 1AM (Central Daylight Time) April 1st, Google has officially changed our name to Topeka.
Google's Topeka Home Page
The changing of their homepage to Topeka is obviously Google’s April Fools joke for 2010.
However, unlike most recipients of April Fools jokes, Topeka, KS is laughing all the way to the bank with the global exposure their city is receiving today for being prominently featured on the most trafficked home page of the internet.
Google Ad Innovations
March 31, 2010Google has launched a new site called Google Ad Innovations:
From the Official Google Blog:
The principle behind the advertising products we build at Google is simple: ads are information. But the type of information that ads provide is getting more varied and inventive all the time, and as a result ads are getting more interesting, social and useful.
As advertising evolves, we want to build the tools that make it possible for marketers to connect with customers in meaningful, creative ways. We’ve found that the best way to do that is to focus on the user, test new approaches regularly and listen closely to the feedback of the advertisers using our products. To work closely with advertisers on what comes next, today we’ve launched Google Ad Innovations, where we’ll show you some of our latest ideas around advertising technologies and get your feedback.
One of the new features we’re showcasing is a set of AdWords reports, launched last week, called Search Funnels. These reports can help an advertiser understand whether there are keywords in her account that are helping to drive sales at a later date. At Google Ad Innovations, you can read more about this feature, watch a video walking you through how it works and send us your ideas on how to improve it.If you’re interested in the future of advertising with Google, pay Ad Innovations a visit — we’ll regularly add tools and features to the site, and we hope you’ll check them out!
Google Ad Innovations
The Google Ad Innovations site must have a new psychic mind reader app because nowhere on the site does it allow for users who “wish to shape the future of advertising” to sharing their “thoughts” – so here is one of mine:
Put a suggestion box on the Google Ad Innovations page that allows Google advertisers to provide feedback.
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