Microbroadcast to Engage Your Audience or Not…

Since I was on Twitter before they launched their verified accounts, I hadn’t followed many if any of their recommended accounts.

Somehow I came across Dane Cook’s account and decided to follow him.

Tonight I saw he posted a Bubble Tweet, so I thought I would check it out.

Bubble Tweet

Bubble Tweet

When I went to view his Bubble Tweet however, I was somewhat disappointed because he used the Bubble Tweet format to tell his Twitter audience that the news he promised earlier and elsewhere wasn’t forthcoming in his Bubble Tweet or anywhere else for that matter tonight – but somewhere else at another time.

Twitter MicroBroadcasting

Twitter MicroBroadcasting

Granted, Cook did say something kind of funny in his Bubble Tweet but other than that his post had little substance or entertainment value.

I understand Twitter and its related apps are still in the early stages of development, but I think everybody who is successful in maintaining their audiences attention on Twitter stays on topic and engages their audience through consistent messaging.

They do it by consistently delivering on topic and not wasting the time and attention of those who cared enough to sign up for their Tweets in the first place.

Such did not appear to be the case tonight with Cook’s rather vacuous Bubble Tweet.

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