Learn tips for using Google Analytics Intelligence and how to get the most out of automatic alerts.
Automatic Alert Tips in Google Analytics
May 29, 2010Crowdsourcing Projects
May 28, 2010Looking for an a source of creative labor for a project?
Crowdsourcing
Consider employing a site like CrowdSpring to locate the right labor at the right price.
Misplaced Display Advertising
May 27, 2010Following a link to a picture of someone’s child at the ballpark on a Twitter photo service today produced the accompanying display ad.
TweetPhoto
While I am sure the advertiser is pleased their ads are being distributed, I am not so sure the photo poster would be quite so pleased.
Brand Zeitgeist: Using Google Auto Suggest As A Brand Sentiment Tool
May 26, 2010To get an idea what any particular brand’s zeitgeist is, type the brand into a Google search box with auto suggest enabled.
Brand Sentiment Tool
You will need to launch a fresh browser app that hasn’t been used before, otherwise Google’s auto suggest feature will blend your previous related search queries into their suggestions.
Google updates its auto suggest regularly to provide searchers with the latest most relevant search suggestions.
The following search query for BP illustrates their brand’s zeitgeist as the BP Deepwater Horizon oil well continues to spew millions of barrels of oil into the Gulf of Mexico.
Brand Zeitgeist: Google Auto Suggest Brand Sentiment Tool
Ran Out Of Time…
May 25, 2010I have written so many days in a row here that I have begun to grow tired of posting…
Thinking about how to overcome this…
Brand Damage Widget
May 24, 2010Is this the first widget on the web to calculate corporate brand damage in real time?
Brand Damage Widget
Visit the PBS NEWSHOUR web site to see their widget live.
Word of Mouth: What Causes It?
May 23, 2010After thinking about what causes word of mouth to occur, I have concluded word of mouth about a company its products or services being is caused by either a positive experience or a negative experience.
I believe people will go to greater lengths to disparage a company they feel they were wronged by than they will to tout a company who exceeded their expectations.
Marketing Communications Definition
May 22, 2010My definition of marketing communications:
Understanding what your customers want to hear about your solution to their problems and then saying it to them.
Pacman On Google Homepage
May 21, 2010In honor of Pacman’s 30th anniversary, Google has made the iconic game a part of its home page and logo.
Google PacMan
Pretty cool.
Could Google’s cloud be the final frontier for gaming and yet another for @Google Advertising?
VideoChatting Is The New Intercom In My House
May 20, 2010If you haven’t tried gmail’s video chat feature you ought to!
I have a pretty large house and recently discovered its much easier to reach and speak with my children via chat either text or video because they are often online too.
Video Chatting
If you have a Mac, its real easy to set up and start video chatting.
Gmail automatically grabs your camera and feeds the video into your gmail account.
Give Gmail Video Chatting a try.
Postscript: This post was originally written on May 19, 2010 yet inadvertently went unpublished.
I have posted every single day since September 1, 2009 on this blog and I’m somewhat miffed my preoccupation with other matters caused me not get this piece posted on time…
@TimCohn | Author Tim Cohn's Blog 