Word of Mouth: What Causes It?

After thinking about what causes word of mouth to occur, I have concluded word of mouth about a company its products or services being is caused by either a positive experience or a negative experience.

I believe people will go to greater lengths to disparage a company they feel they were wronged by than they will to tout a company who exceeded their expectations.

Advertisements

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: