Archive for the ‘Google Auto Suggest’ Category

Brand Zeitgeist: Using Google Auto Suggest As A Brand Sentiment Tool

May 26, 2010

To get an idea what any particular brand’s zeitgeist is, type the brand into a Google search box with auto suggest enabled.

Brand Sentiment Tool

Brand Sentiment Tool

You will need to launch a fresh browser app that hasn’t been used before, otherwise Google’s auto suggest feature will blend your previous related search queries into their suggestions.

Google updates its auto suggest regularly to provide searchers with the latest most relevant search suggestions.

The following search query for BP illustrates their brand’s zeitgeist as the BP Deepwater Horizon oil well continues to spew millions of barrels of oil into the Gulf of Mexico.

Google Auto Suggest Brand Sentiment Tool

Brand Zeitgeist: Google Auto Suggest Brand Sentiment Tool

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