Archive for February, 2011

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Google Jules Verne Doodle 2011

February 8, 2011

I am glad Google publishes Doodles on a regular basis, because on an otherwise long day coming up with two unique blog posts each and every day becomes grueling.

That being said, Google is honoring the 183rd birthday of science fiction author Jules Verne today by introducing an interactive Google Doodle atop its search page.

Pulling the lever to the right of the Google logo on the company’s main search page to navigate the Twenty Thousand Leagues Under the Sea Nautilus.

Check out starfish, coral, a diver and maybe even a treasure chest through a series of submarine portholes.

Clicking on the image takes you to a Google search results page about Verne.

Google Jules Verne Doodle 2011

Google Jules Verne Doodle 2011

 

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Brand Advertising

February 7, 2011

Why isn’t brand advertising measured by its ability to generate immediate response?

Because brand advertising by definition doesn’t reach a responsive audience.

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Superbowl Commercials

February 6, 2011

Superbowl commercials this year appeared more contrived than in the past.

I would be surprised if any of them could be attributed with a direct increase in their bramd’s sales.

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Definition Of A Star

February 5, 2011

A star is someone or something the media can sell off of instead of to.

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Apps: Apt To Waste Time

February 4, 2011

Apps which don’t provide some type of solution or productivity enhancement to the consumer are then by definition otherwise designed to waste the consumer’s time.

Apps Apt To Waste Time

Apps Apt To Waste Time

Consuming the extra time consumer’s have on their hands however isn’t a path to their wallet.

Its thus unlikely time wasting apps will produce positive actions for advertisers hoping to capitalize on user attention.

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Gmail: Help Us Tame Your Inbox With Our Algorithm

February 3, 2011

I realize the Gmail Tame Your Inbox with Priority Inbox campaign has been live for at least six months yet today I received a Beta invite in my Gmail account.

Tame Your Inbox With Priority Inbox

Tame Your Inbox With Priority Inbox

After watching the video, it became clear to me that while Priority Inbox will serve their users as promised on one hand, on the other Google gets something out of too.

What pray tell does Google get out of mass adoption  of its Priority Inbox service?

An email usage algorithm guaranteed to more accurately deliver relevant ads to your Gmail Inbox.

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Trying Crowdbooster.com Tweet Analysis Tool

February 2, 2011

I read about a new Tweet analysis tool called Crowdbooster and signed up for their Beta.

My account has since been activated and has started generating some data.

From the outset, Crowdbooster has provided information regarding my Twitter account I hadn’t yet found anywhere else.

For instance, I had no idea one of my Tweets had reached 44,181 people.

Crowdbooster Graph

Crowdbooster Graph

I am looking forward to discovering more actionable recommendations about my Twitter account with Crowdbooster.com.

Actionable Recommendations

Actionable Recommendations

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Breaking News: Snow Plow Plows Into Unoccupied Parked Car

February 1, 2011

I was sitting at my office desk this quiet snowy morning when I heard a loud noise.

I wondered what in the world could have caused such a racket.

Much to my surprise, the loud noise was that of the property maintenance company’s snow plow running into my wife’s unoccupied parked car in my office parking lot!

Snow Plow Plows Into Car

Snow Plow Plows Into Car

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