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Brand Advertising

Why isn’t brand advertising measured by its ability to generate immediate response?

Because brand advertising by definition doesn’t reach a responsive audience.

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This entry was posted on February 7, 2011 at 10:44 am and is filed under Brand Advertising, Responsive Audience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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