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I thought I had seen all of the possible businesses Donald Trump could lend his name to from Trump Water to Trump University but this one takes the cake.

Donald Trump Network Marketer

I had seen several Tweets pushing a similar message and thought the Tweets might have been exaggerated.

However, if there are ads running the same message – it must be true!

I think there are two takeaways from Donald Trump’s latest business venture:

1. A brand can over extend itself and stray far enough from its place in the consumer’s mind as to actually lose its place in the consumer’s mind – thereby diluting any brand equity it may have had.

2. There is no easier mark than a salesman.

I would have loved to have witnessed the process where the network marketer who sold Donald Trump on lending his name to a multi-level marketing scheme closed that deal – it had to have been a doozy.

Good luck Donald Trump Network Marketing Company!

The Press Release announcing the launch of the Donlad Trump Network Marketing Company:

Donald Trump Network Marketing Company

Tags: Brand Dilution, Brand Equity, Donald Trump, Donald Trump Network Marketing, Salesman, Trump University, Trump Water, Tweets

This entry was posted on August 25, 2009 at 8:16 pm and is filed under Brand Dilution, Brand Equity, Donald Trump, Salesman, Tweet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.