I thought I had seen all of the possible businesses Donald Trump could lend his name to from Trump Water to Trump University but this one takes the cake.
I had seen several Tweets pushing a similar message and thought the Tweets might have been exaggerated.
However, if there are ads running the same message – it must be true!
I think there are two takeaways from Donald Trump’s latest business venture:
1. A brand can over extend itself and stray far enough from its place in the consumer’s mind as to actually lose its place in the consumer’s mind – thereby diluting any brand equity it may have had.
2. There is no easier mark than a salesman.
I would have loved to have witnessed the process where the network marketer who sold Donald Trump on lending his name to a multi-level marketing scheme closed that deal – it had to have been a doozy.
Good luck Donald Trump Network Marketing Company!
The Press Release announcing the launch of the Donlad Trump Network Marketing Company: