Want more conversions, more control and comparable ROI?
Google AdWords suggests modified broad match keywords may do the trick.
Modified Broad Match Keywords: More Conversions, More Control, Comparable ROI
My experience would suggest so too…
Running exact or phrase match only campaigns does produce highly relevant traffic yet it does so at the expense of volume.
If you are looking for more traffic, try modified broad match – doing so should double your paid search traffic – traffic almost as relevant as exact or phrase matched keyword traffic.
@TimCohn | Author Tim Cohn's Blog 