Posts Tagged ‘Digital Out of Home Advertising’

Digital Out of Home Advertising Interest

August 16, 2010

Digital-out-of-home (DOOH) advertisers are expected to increase their interest in convenience stores as a venue, according to digital media aggregator Adcentricity.

C-store, Hospitality Interest Continues
The two most popular DOOH advertiser campaign venue subcategories in Q2 2010, convenience stores and hospitality (restaurant/bar), should both grow while maintaining their respective number one and two positions, Adcentricity predicts. Convenience stores, which were included in a little less than 15% of DOOH campaign proposals in Q2 2010, are expected to be included in closer to 20% of proposals in Q3 2010.

Top 10 Advertiser Campaign Venue Inclusions By Sub Category

Top 10 Advertiser Campaign Venue Inclusions By Sub Category