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Digital-out-of-home (DOOH) advertisers are expected to increase their interest in convenience stores as a venue, according to digital media aggregator Adcentricity.

C-store, Hospitality Interest Continues
The two most popular DOOH advertiser campaign venue subcategories in Q2 2010, convenience stores and hospitality (restaurant/bar), should both grow while maintaining their respective number one and two positions, Adcentricity predicts. Convenience stores, which were included in a little less than 15% of DOOH campaign proposals in Q2 2010, are expected to be included in closer to 20% of proposals in Q3 2010.

Top 10 Advertiser Campaign Venue Inclusions By Sub Category

Tags: Digital Out of Home Advertising

This entry was posted on August 16, 2010 at 9:06 pm and is filed under Digital Out of Home Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.