According to the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media, portals and directories led all mobile advertising verticals in mobile advertising spend during Q4 2009.
Mobile Advertising
Download the S.M.A.R.T. pdf here.
Interestingly, Millennial Media also reports the US Mobile web audience decreased slightly to 66.6 million users during Q4 2009.
S.M.A.R.T. Report
I haven’t seen too many – come to think of it – more than three total – of these types of success stories for social media darlings MySpace, Facebook or Twitter.
I wonder why?
Are there any?
Have you seen one?
If companies require at least three references during the hiring process from would be employees, why then don’t “marketers” require the same (three references about the overall performance and return on investment) from social media companies before they invest their time and money trying these social media platforms out?
Via Paul Kedrosky and Steve Jurvetson :
Computational Power Over 100 Years
“Each computing cycle creates / destroys material wealth.” Morgan Stanley
It would be interesting to see each industries were born and which industries died with each quantum leap in computational power.
Via Royal Pingdom:
Social Media Stats
From comScore:
Google Sites ranked as the top search property worldwide with 87.8 billion searches in December, or 66.8 percent of the global search market. Google Sites achieved a 58-percent increase in search query volume over the past year. Yahoo! Sites ranked second globally with 9.4 billion searches (up 13 percent), followed by Chinese search engine Baidu with 8.5 billion searches (up 7 percent). Microsoft Sites saw the greatest gains among the top five properties, growing 70 percent to 4.1 billion searches, on the strength of its successful introduction of new search engine Bing. Russian search engine Yandex also achieved considerable gains, growing 91 percent to 1.9 billion searches.
Top 10 Search Properties By Searches Conducted
*Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.
The takeaway from this months comScore data is that total searches conducted on Facebook have surpassed the Ask Network.
What happens when you outsource and entrust your Twitter account and its activity to a “social media expert” based in the Philipines?
In the case of the account below – its gets suspended.
Having seen more than my share of websites drop out of Google, I can’t fathom what it would be like to have all of my Twitter data disappear.
What Happens When You Outsource Your Twitter Account
Its been a while since I have seen a suspended Twitter account.
This particular social media expert was following hundreds of people a day with a disproportionate amount of follow backs.
I guess like Twitter’s 2,000 following threshold, Twitter must have a following frequency / follow back ratio requirement that once passed flags a Twitter account’s activity as spam.
I guess if your willing to delegate the management of your persona and reputation on Twitter or any other social network to a third world contractor who works for pennies on the dollar – you may get what you pay for – or worse…
Although I think their approach is backwards, the business model most likely to succeed in an abundance of information age is one like what Federated Media is pursuing – a business model that aligns the interests of content creators, audiences and marketers alike.
Conversational Media
While I think the term “conversational” can be argued against successfully, I do believe the folks at Federated Media are accurate in their assessment of what may potentially be the only profitable content production model option available to would be media companies whether online or off.
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