Archive for the ‘Journalism Isn't Transactional For Advertisers’ Category

Journalism Isn’t Transactional For Advertisers

February 10, 2010

I have been thinking about this for some time and needed to clarify a previous position where I first said “The audience for journalism isn’t transactional”.

After further thought, I then simplified my point to: “Journalism isn’t transactional”.

A reader pointed out the ambiguity in my position by asking: “Write good stories and I’ll buy them?”

I think I have now found a more defensible position: “Journalism isn’t transactional for advertisers”.

“News isn’t transactional for advertisers” may be even more clear and to the point.