I have been thinking about this for some time and needed to clarify a previous position where I first said “The audience for journalism isn’t transactional”.
After further thought, I then simplified my point to: “Journalism isn’t transactional”.
A reader pointed out the ambiguity in my position by asking: “Write good stories and I’ll buy them?”
I think I have now found a more defensible position: “Journalism isn’t transactional for advertisers”.
“News isn’t transactional for advertisers” may be even more clear and to the point.