«
»

Journalism Isn’t Transactional For Advertisers

I have been thinking about this for some time and needed to clarify a previous position where I first said “The audience for journalism isn’t transactional”.

After further thought, I then simplified my point to: “Journalism isn’t transactional”.

A reader pointed out the ambiguity in my position by asking: “Write good stories and I’ll buy them?”

I think I have now found a more defensible position: “Journalism isn’t transactional for advertisers”.

“News isn’t transactional for advertisers” may be even more clear and to the point.

Advertisement

Tags: ,

This entry was posted on February 10, 2010 at 10:18 am and is filed under Journalism Isn't Transactional For Advertisers, News Isn't Transactional For Advertisers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: