Its only a matter of time before some enterprising angry consumer takes this Cee-Lo Green video and mashes it up to create an unfavorable brand experience statement.
The mashed up brand protest video will then go viral reaching millions of YouTube viewers.
Brand X will be inserted in the beginning of Cee-Lo’s lyrics.
The resulting viral video may end up producing as much word of mouth as the song did – more than likely though – just the wrong kind of word of mouth.
@TimCohn | Author Tim Cohn's Blog 