What a difference a day makes!
Disconnected At The Beach
After a twenty one hour day yesterday and a good night’s rest, my batteries are well on their way to being recharged.
I am trying out a new salesmanship surfacing strategy here that has already produced some simple yet profound discoveries.
What’s a salesmanship surfacing strategy?
Its the techniques I use to create environments where sellers go to their greatest lengths to try and sell me their products and services.
The process helps me identify and isolate the simplest human behaviors and motives used for making sales which I then reverse engineer and repackage for use in other sales environments.
What’s the best way to activate a Salesmanship Surfacing Strategy?
1. Pick a heavily trafficked tourist market on any continent
2. Book the most expensive accommodations that you can afford at the most expensive hotel or resort in the area.
3. Set out to experience all the city has to offer as if you had an unlimited amount of money to spend.
Salesman of all stripes will trip all over themselves to try and sell you whatever they have to offer whether you were at the moment or would ever be a buyer.
If there is a better way for experiencing every type of sales technique under the sun, I haven’t yet discovered it.
Granted you can go to any tourist mecca and immerse yourself in all the tourist venues to see what is selling and how its being sold. However, I have found that when salesman perceive there is unlimited budget attached to a prospect either through association with one’s hotel choice or how one dresses and behaves relative to all the other tourists – salesmen will pull out all of the stops!
The circumstances of selling to tourists on the fly – reduces salesmanship and those brave enough to practice it to selling’s primal core – you only eat what you -or your tribe – can kill (closed sales).
Only those who can stick it out and perfect their pitch have the best chance of surviving.
Tourist locales are truly the salesman’s toughest jungle.
Where else better to confirm which strategies and techniques work best?
In my first day alone, I was exposed to eight scenes where salesmen’s selling processes were laid bare.
Here’s where these sales scenes occurred:
1. The Airport
2. Hotel Check-in
3. Beach jewelry sales guys
4. Bungee jumping
5. Hard Rock Cafe – “the lizard on a leash”
6. Mimes
7. Taxi driver
8. The Monkey and Tiger
Of these eight selling scenes, the Monkey and Tiger provided the most insight.
I will write about what I learned from the Monkey and the Tiger in a future post.
@TimCohn | Author Tim Cohn's Blog 