Google’s Matt Cutts provides the following overview of how their new Social Search feature works.
Google describes their Social Search features as follows:
Google Social Search is an experimental feature that enables you to find relevant public web content from people in your social circle, when you’re signed in to your Google Account. For example, search for [ restaurants ], and restaurant reviews by your friends and other contacts may appear more prominently in your results.
I have signed up for Google’s Social Search Experiment @ Google Experimental Labs.
While logged into my Google account, I found this Tweet this Tweet from Tom Foremski about Furrier in my social only search results @ Google.
Although its not clear to me what if any impact social search results will have on traditional search, with the above type results its obvious Google plans to lead the nascent social circle search segment.