Posts Tagged ‘Google Adwords Campaign Experiments’

Google Adwords Campaign Experiments

June 13, 2010

To improve the AdWords experience, Google is testing a new tool that helps advertisers optimize their account.

The AdWords Campaign Experiments, or ACE, does this by letting advertisers accurately test and measure changes to their keywords and bids, ad groups and placements.

This video describes step 1 of running an experiment: setting campaign experiment parameters.