How to keep a brand’s local experience relevant to the local market… “you have to find a core insight that works in a lot of places and what the brand stands for… ”
Brand communication formula: touching consumer passion points through core insights.
An example of core insight? Axe – young guys want to meet girls.
Clear insights like the Axe example above is required first before marketers can ladder up.
@TimCohn | Author Tim Cohn's Blog 