To Talk Or Not To Talk…

February 13, 2011

Its no longer a question but instead an answer.

To Talk Or Not To Talk

To Talk Or Not To Talk

Google Thomas Edison Doodle 2011

February 12, 2011

Google featured  this Thomas Edison Doodle on its homepage in the United States on February 11, 2011 to recognize the 164th birthday of Thomas Edison.

Google Thomas Edison Doodle

Google Thomas Edison Doodle

Twitter Branding @TimCohn

February 11, 2011

Seems obvious doesn’t it – Twitter Branding?

Shouldn’t anyone who has their own domain and Twitter account include the @ in their website’s headers and Title Tags?

@TimCohn

@TimCohn

Or it could just be obvious to me because I look at couple hundred web pages a day.

While this domain and my Twitter account name aren’t exactly the same, using both namess within this website ought to increase the search visibility of each.

Google Search

Google Search

 

 

New Facebook Feature: People You May Not Know

February 10, 2011

After scrubbing all but my sex and birthday information from my Facebook account, I noticed something peculiar.

Without the social graph to rely upon, Facebook’s “People You May Know” feature is worthless.

I haven’t heard of any of the four people Facebook suggests I may know.

This set of Facebook recommendations could instead be called “People You May Not Know”

Facebook People You May Not Know

Facebook People You May Not Know

I then drilled down into my account further to see what Facebook’s “Find friends from different parts of your life” feature produced.

To my surprise, Facebook couldn’t predict a single person I knew without my signaling to them who I am or who I already know (my social graph).

Facebook Find Friends

Facebook Find Friends

The same however can not be said of you to the degree that you have already provided Facebook with your personal and previously private social data.

My New Facebook Profile

February 9, 2011

I shut down my Facebook account several months ago, or at least I thought I did.

Today I was searching Facebook and discovered information I had apparently left in my profile settings which had since been moved to the top of my profile.

I scrubbed every single detail out of my Facebook account except for the two data fields you can’t remove – sex and birthday.

While scrubbing my account, I decided to upload a new profile picture.

Facebook Profile

Facebook Profile

Why the Question mark?

Because Questions are the Answer.

Google Jules Verne Doodle 2011

February 8, 2011

I am glad Google publishes Doodles on a regular basis, because on an otherwise long day coming up with two unique blog posts each and every day becomes grueling.

That being said, Google is honoring the 183rd birthday of science fiction author Jules Verne today by introducing an interactive Google Doodle atop its search page.

Pulling the lever to the right of the Google logo on the company’s main search page to navigate the Twenty Thousand Leagues Under the Sea Nautilus.

Check out starfish, coral, a diver and maybe even a treasure chest through a series of submarine portholes.

Clicking on the image takes you to a Google search results page about Verne.

Google Jules Verne Doodle 2011

Google Jules Verne Doodle 2011

 

Brand Advertising

February 7, 2011

Why isn’t brand advertising measured by its ability to generate immediate response?

Because brand advertising by definition doesn’t reach a responsive audience.

Superbowl Commercials

February 6, 2011

Superbowl commercials this year appeared more contrived than in the past.

I would be surprised if any of them could be attributed with a direct increase in their bramd’s sales.

Definition Of A Star

February 5, 2011

A star is someone or something the media can sell off of instead of to.

Apps: Apt To Waste Time

February 4, 2011

Apps which don’t provide some type of solution or productivity enhancement to the consumer are then by definition otherwise designed to waste the consumer’s time.

Apps Apt To Waste Time

Apps Apt To Waste Time

Consuming the extra time consumer’s have on their hands however isn’t a path to their wallet.

Its thus unlikely time wasting apps will produce positive actions for advertisers hoping to capitalize on user attention.