Twitter Who To Follow

August 7, 2010

I have been out of the office for a few day and noticed a new feature in Twitter – Who To Follow.

Twitter Who To Follow

Twitter Who To Follow

Clicking through on their suggested users link produces a list of Twitter accounts who share similar interests.

Users You May Be Interested In

Users You May Be Interested In

I haven’t followed any of the “User you may be interested in” and don’t whether I will yet or not.

Audio Post

August 6, 2010

Audio Post

August 5, 2010

TwitterSheep Twitter Follower Visualization Tool

August 4, 2010

Want to learn what your followers on Twitter are interested in?

Plug your name into TwitterSheep to get the picture – a picture of their tag cloud.

TwitterSheep

TwitterSheep

This is a word cloud generated from the bios of my followers on Twitter.

TwitterSheep Followers

TwitterSheep Followers

Based on the majority of their cloud tags, it appears my Tweets content attracts Twitter users with similar interests to mine.

A TwitterSheep cloud tag analysis of a Twitter account can illustrate whether or not a particular account stays on topic by the type of followers it attracts.

In my case and based on the size of the tags most common to the Twitter followers I attract, Marketing, Social, Media, News. Internet, Web and Online each confirm my Tweets are congruent with my business focus.

A Single Google Search Result

August 3, 2010

Not to often you see one of these in Google – a single search result.

A Single Google Search Result

A Single Google Search Result

Coincidentally, the single Google search result is from my blog.

I didn’t coin the term in question – Insurgatory – Stephen Colbert did.

I did however like the term so much – I bought it.

Hmmm… what could Insurgatory.com become?

Local Business Results In Google Maps

August 2, 2010

Google Maps still has some issues with providing relevant and correct results.

In this search for “pools” Google provides a listing for an “Ale House & Cafe”.

Local Business Results For Pools in Google Maps

Local Business Results For Pools in Google Maps

Google Creative Sandbox 2010

August 1, 2010

Creative Sandbox is a Google event that brings to life the collision of art and science.

This video recap from Creative Sandbox 2010, held in San Francisco, features highlights from the event.

Connecting With The Mobile Consumer

July 31, 2010

Some insight for connecting with the mobile consumer.

The Case Against Summer Vacation

July 30, 2010

I saw this cover of the current Time magazine while waiting for a flight at LAX.

The article poses an interesting question – is three months of downtime each summer causing American children to fall behind?

The Case Against Summer Vacation

The Case Against Summer Vacation

I think the answer is obvious.

What would happen to American adult jobs if they took off three months each year?

Others would surely step up and take their place.

Just days before seeing the Time Magazine cover I was at Disneyland where I saw a kid wearing a T-shirt that made an impression on me that coincidentally illustrates the differences between American kids  mentality and those who weren’t as lucky to be born here – the kid’s shirt said:

“I work mine off so I can kick yours.”

The kid wearing the T-Shirt didn’t appear to be anything like the one characterized in the illustration above.

Nor did the kid have any illusions about what it takes to succeed in America let alone the world today.

If only American kid’s were so lucky.

Definition Of A Brand

July 29, 2010

I thought the following definition of a brand from BrandTags.net was both accurate and instructive.

“… a brand exists entirely in people’s heads. Therefore, a brand is whatever they say it is.”

Brand Definition

Brand Definition

Indeed if a brand only exists in a consumer’s head, logic dictates that any opinion a consumer would have about a particular brand would be expressed first through their speech and use of words.