From Ad Age:
Biggest Google Spenders
To @Google ‘s credit, their confidential docs no longer inexplicably appear on the front page of WSJ, they’re instead “leaked” to AdAge.com
I have seen some good buzz about Flipboard so I’m going to give it a try.
Drake University has launched an undergraduate recruitment campaign with the following tag line:
D+ Drake Advantage – your Potential + our Opportunities.
The Drake Advantage?
Last time I checked, D+ was widely understood to mean below average performance.
An outside PR firm created the D+ campaign and despite being their apprised of their advertising campaign’s obvious incongruity, Drake University officials still agreed to go forward with it.
To their credit, the PR firm did create a buzz worthy advertising campaign. The problem is – its bad buzz.
Don’t take my word for it – just check out Google’s real time search results for Drake University.
Drake University D+ Campaign
Any advertising campaign that creates positive digital word of mouth for an advertiser gets an “A”.
Any advertising campaign that creates a negative parody of your brand gets a minimum grade of “D+”.
After their D+ advertising campaign runs its course, Drake University will be lucky if anyone who heard their D+ message will give them any grade above….. D+.
I am cleaning up my domain portfolio and plan to auction the following 43 Chat Acronym 4-6 character .Com domains through GoDaddy auctions.
Chat Acronyms
Here are the 43 domains in text form:
| AFAIUI.COM |
| AGKWE.COM |
| AIAMU.COM |
| AWLTP.COM |
| BIOYE.COM |
| BWDIK.COM |
| DAMHIKT.COM |
| DARFC.COM |
| DBABAI.COM |
| DWWWI.COM |
| DYHAB.COM |
| DYHAG.COM |
| EVRE1.COM |
| FGDAI.COM |
| FTFOI.COM |
| FYLTGE.COM |
| GALHIM.COM |
| GMTFT.COM |
| GOYHH.COM |
| HAWTLW.COM |
| HHTYAY.COM |
| HIOOC.COM |
| HITAKS.COM |
| IHAIM.COM |
| ISYALS.COM |
| ITIGBS.COM |
| IWIWU.COM |
| KMFHA.COM |
| LKITR.COM |
| LMTCB.COM |
| MBRFN.COM |
| MHBFY.COM |
| MWBRL.COM |
| NIMJD.COM |
| PDOMA.COM |
| PIBKAC.COM |
| ROTGL.COM |
| RTFAQ.COM |
| SOTMG.COM |
| TLITBC.COM |
| TWHAB.COM |
| UG2BK.COM |
| WTSDS.COM |
Google has made discovering subject matter blogs easier by pushing their Blogs search results tab to the left rail of search results pages.
Clicking Blogs produces a list of blogs relevant to the keywords searched.
Google Blogs Search
It appears my Search Marketing Communications blog has somehow been hardwired into the first slot in the above the fold Google search results for “Related blogs about marketing communications”.
Since September 1, 2009, I have posted to this blog each and every single day except one – a day when I thought clicked “Publish” but didn’t.
I have however posted a blog post to my other blog Search Marketing Communications each and every day now since September 1, 2008 – 730 days in a row.
Within the last year and between the two blogs combined I have created over 729 blog posts in the last 365 days.
The posts weren’t all necessarily pretty or comprehensive but for the most part they each were on topic.
The concept of blogging each and every day for a year looks easy on paper but its not and it wasn’t.
During this same time period I also surpassed 10,000 Tweets.
The process of posting daily and tweeting even more regularly has yielded a level of focus and awareness that had previously eluded me.
Beginning today, Yahoo search advertisers can export their account data using their “portal” tool.
Yahoo Bing Search
At least that’s what I think the Microsoft call center rep called it. She could have said export tool.
Regardless, prior to today advertisers had to export their Yahoo data by hand into their Microsoft account.
Whether the tool is called the portal or export tool – it worked on the first account I tried it on.
I fully expect to have to go into all my Microsoft accounts and hand edit any of the items that may have slipped through the cracks.
However, there is an upside to the Yahoo Bing Search Alliance – one less search marketing screen to ride.
How to use the new AdWords interface to manage the Google Content Network more efficiently.
The most powerful unique selling proposition?
You are what your competitors aren’t.
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