Yahoo Bing Search Marketing Alliance Portal Live

Beginning today, Yahoo search advertisers can export their account data using their “portal” tool.

Yahoo Bing Search

Yahoo Bing Search

At least that’s what I think the Microsoft call center rep called it. She could have said export tool.

Regardless, prior to today advertisers had to export their Yahoo data by hand into their Microsoft account.

Whether the tool is called the portal or export tool – it worked on the first account I tried it on.

I fully expect to have to go into all my Microsoft accounts and hand edit any of the items that may have slipped through the cracks.

However, there is an upside to the Yahoo Bing Search Alliance – one less search marketing screen to ride.



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