Archive for the ‘Online B2B Marketers Focus On Lead Generation’ Category

An Example of Online Lead Generation

June 9, 2016

It has been a while since I have posted anything here so I thought I would share a sample of what I am working on.

I am presently generating new leads and sales from a niche market I have had the good fortune to discover.

One of my test sites is generating 60 phone leads on average every 30 days while also producing over $100k a month in new business.

The following is a screen shot of my site’s lead generation results over the last 30 days.

I am in the process of scaling this operation now…

Online Lead Generation

Online Lead Generation

Online B2B Marketers Focus On Lead Generation

March 4, 2010

According to a report from strategy consulting firm AMR International, online B2B spending will recover in 2010 and experience compound annual growth through 2013.

From eMarketer:

The B2B Online Marketing report notes that growth in several areas will exceed the average rate. B2B social media marketing spending will enjoy a CAGR of 21% over the period, while lead generation Websites will increase 17%.

Unlike in media as a whole, where the biggest B2B marketing focus is on building awareness, in the online channel lead generation is the top priority. Customer retention is also more important online, with awareness lagging behind when it comes to divvying up digital budgets.

Lead Generation

Lead Generation

As an online marketer, I am amazed business to business marketers are still allocating the majority of their media spend to building awareness whether online or off versus focusing exclusively on harvesting leads online.

I guess not all B2B Marketers are aware