I read a quote today from Shane Smith co-founder of VICE Magazine about brands.
Smith said, “All brands should think of themselves as media companies.”
Smith’s thought is a provocative one.
However, I think he just touched the surface.
Tom Foremski at Silicon Valley Watcher has been beating a similar sounding media company drum for several years.
After giving both of their perspectives a great deal of thought, I believe both were right.
Yet I believe both left pieces unsaid.
As a result and because of the ever increasing role the internet has in our daily lives, I now think all businesses and people are media companies. Some are just better programmers than others.
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