A Simple SWOT Analysis Diagram

I stumbled onto this SWOT Analysis diagram in Mindjet and thought it was provocative in its simplicity.

SWOT Analysis Diagram

SWOT Analysis Diagram

This particular graph categorizes strengths and weaknesses as internal characteristics while opportunities and threats are considered external characteristics.

However, can not each set of characteristics also be seen from the other’s perspective i.e,. strengths and weaknesses as external characteristics and opportunities and threats as internal?

In either case, its been my experience the opposing characteristics are ultimately degrees removed from the same characteristic.

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