Planning to take the tests required for obtaining Google’s Individually Qualified certification?
If so, you will be required to download and install the “Testing Center Browser” to take the test.
Testing Center Browser For Adwords Certification Program
The following chart describes the differences between the old Google Advertising Professionals Program and its replacement the Google Adwords Certification Program.
Both the Individual Qualification and Company Certification requirements for inclusion in the new Google Adwords program have changed.
Google Adwords Certifcation Program Criteria
Google AdSense offers “Category Filtering” where certain ad category themes are prevented from being displayed on a website.
Inexplicably, Google’s Adsense category filtering only allows for up to eight ad categories to be excluded while their list of dicey ad categories numbers eleven.
The following eleven categories appear in my Google AdSense account:
Google AdSense Category Filters
More About Google Adsense Category filtering:
Category filtering allows you to block ads from certain categories from appearing on your site. Our system classifies ads automatically and we don’t rely on advertiser-provided categorization. Right now, we’re only able to support category filtering for English, French, German, and Spanish. Ads in these categories will be blocked if they’re in any of the supported languages, regardless of how they’ve been targeted to your pages.
You can block ads from up to eight of the following categories:
My question is – what happens when eight categories are excluded but three categories remain unblocked?
Does the Adsense publisher then have to risk the display of one of the three unselected ad categories?
The following data illustrates Pareto is alive and well vis-a-vis the number of searcher clicks containing four words or less – 80%.
From Hitwise:
Longer search queries, averaging searches of five to more than eight words in length, were flat between March 2010 and April 2010. The same time period showed that shorter search queries – those averaging one to four words long – also were flat from month to month. Two-word searches comprised the majority of searches, amounting to 23.06 percent of all queries, and increased 1 percent in April 2010.
Clicks by Number of Keywords
Whereas those with five, six, seven, eight or more words comprise less than 20% of all clicks.
The Hitwise data merely confirms what I have been saying all along – the Long Tail is a tall tale.
How do you know when Google features a doodle on its homepage after you have personalized your Google homepage with your own photographs?
Google sends you a Doodle alert via four primary colored spheres just above and to the right of the Google “e”.
Clicking the doodle alert then takes you to the classic Google page and the doodle of the day.
Google Doodle Signal
The brand website has become the message terminal for all marketing channels because its the only tool available to brands that can interact with and answer consumers questions 24 hours a day, 7 days a week 365 days a year.
I have seen and heard about SlideShare.com for a year or so but just today decided to upload a presentation and give it a try.
The only Powerpoint presentation I felt comfortable loading at this time was a Google Adwords presentation I gave in Scottsdale, AZ during 2005.
Slideshare Account
To see a Google Adwords presentation from 2005, visit SlideShare.net/timcohn .
I wonder what if anything this site SixDegrees.com will become?
SixDegrees.com
From comScore:
In April 2010, 69.6 million mobile users accessed an application on their phone, an increase of 28 percent from the previous year. Several application categories experienced triple-digit growth in the past year, emphasizing the increasing popularity of this method as a form of mobile content access. Social Networking experienced the strongest growth in app access, increasing 240 percent to 14.5 million users. Accessing News apps followed, growing 124 percent to 9.3 million users, while Sports Information apps experienced a 113-percent surge to nearly 7.7 million users. Bank Accounts apps also more than doubled their audience, growing to nearly 5 million users in April.
Social Networking Via App
One of my web site management accounts has the following monthly traffic data:
Site Traffic
11,216 visitors, 27,481 page views, 2,452 searches and 474 clicks for the month of May 2010 producing a CTR of 4.23% and revenue of $73.75.
The metrics should be running at a million visitors, 2,700,000 page views, 240,000 searches, 40,740 clicks and at least $7,375.00 in monthly revenue.
Horrible!
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