Archive for January, 2010

Content Distribution Model Infographic

January 31, 2010

The following content distribution model infographic is one all digital publishers should consider when planning for the distribution of their content online.

Content Distribution Partners Model

Content Distribution Partners Model

Flickr could also be a part of this model, but I can’t recall ever directly converting a static online image into an online or offline transaction.

Twitter Arbitrage?

January 30, 2010

I don’t understand how anyone could think there would be enough demand to justify pursuing a Twitter Arbitrage program.

All of the links below following my name land on spammy Adsense arbitrage pages for Google Adwords.

Twitter Arbitrage

Twitter Arbitrage

Who has convinced these people Tweeting to Adsense Adwords arbitrage pages was a legitimate and sustainable way of making money?

What business opportunity is this type of Twitter arbitrage masquerading under?

Make money from home Tweeting?

Scorecard For Mobile Advertising Reach And Targeting Report

January 29, 2010

According to the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media, portals and directories led all mobile advertising verticals in mobile advertising spend during Q4 2009.

Mobile Advertising

Mobile Advertising

Download the S.M.A.R.T. pdf  here.

Interestingly,  Millennial Media also reports the US Mobile web audience decreased slightly to 66.6 million users during Q4 2009.

S.M.A.R.T. Report

S.M.A.R.T. Report

Create A Store With Google Checkout Store Gadget

January 28, 2010

A Google Adwords Success Story

January 27, 2010

I haven’t seen too many – come to think of it – more than three total –  of these types of success stories for social media darlings MySpace, Facebook or Twitter.

I wonder why?

Are there any?

Have you seen one?

If companies require at least three references during the hiring process from would be employees, why then don’t “marketers” require the same (three references about the overall performance and return on investment) from social media companies before they invest their time and money trying these social media platforms out?

Relentless Focus On The Customer

January 26, 2010

The Most Important Chart In The Technology Business

January 25, 2010

Via Paul Kedrosky and Steve Jurvetson :

Computational Power Over 100 Years

Computational Power Over 100 Years

“Each computing cycle creates / destroys material wealth.” Morgan Stanley

It would be interesting to see each industries were born and which industries died with each quantum leap in computational power.

How To Target Business Decision Makers Online

January 24, 2010

Social Media Stats

January 23, 2010

Via Royal Pingdom:

Social Media Stats

Social Media Stats

Top Search Properties Worldwide

January 22, 2010

From comScore:

Google Sites ranked as the top search property worldwide with 87.8 billion searches in December, or 66.8 percent of the global search market. Google Sites achieved a 58-percent increase in search query volume over the past year. Yahoo! Sites ranked second globally with 9.4 billion searches (up 13 percent), followed by Chinese search engine Baidu with 8.5 billion searches (up 7 percent). Microsoft Sites saw the greatest gains among the top five properties, growing 70 percent to 4.1 billion searches, on the strength of its successful introduction of new search engine Bing. Russian search engine Yandex also achieved considerable gains, growing 91 percent to 1.9 billion searches.

Top 10 Search Properties By Searches Conducted

Top 10 Search Properties By Searches Conducted

*Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.

The takeaway from this months comScore data is that total searches conducted on Facebook have surpassed the Ask Network.