Why Google Local Business Center Languishes

Disincentives outweigh incentives for Google to improve their free business listing product – the Local Business Center (LBC).

Although Google may have a responsibility to publish correct, up to date business listing data, the publishing of comprehensive free business listing data is diametrically opposed to its business purpose – locating and then selling access to organized business information via sponsored links.

If Google took all of the work out of being locatable via search, why would businesses then pay Google to be found?

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