Can a business or product become a brand without first having vanquished its competition from the majority of minds in its market?
The Brand Culture
December 5, 2010Blogging Innovation: Voice To Text Blogging
December 4, 2010Wouldn’t it be really cool if we could post to WordPress via Dragon dictation software and an iPhone?
Google Places Driving Directions Data
December 3, 2010A cool feature within the Google Places Dashboard is the driving direction data it provides from searchers who requested directions to a Google Places listing’s place of business.
As a bespoke specialized services business, I am not really set up to receive walk-ins off the street but based on the fact that Google is being asked for and then providing directions to my business – I guess a walk-in or two may be inevitable.
A Full Time Job…
December 2, 2010Google Groupon Dance
December 1, 2010Call me a skeptic but what if Google’s “offer” to buy Groupon was instead a play ripped from the Microsoft Embrace, Extend, Exterminate playbook?
Wouldn’t that be a deal?
Groupon – No Deal At Any Price
November 30, 2010It may take some more time, but when the SMB market realizes they can’t make it up in volume and have been left holding the bag, the Groupon jig will be up.
Rinse, Retweet
November 29, 2010Why Content Travels
November 28, 2010Because it’s valuable to the sender, the receiver or both.
Marketing Risk
November 27, 2010What is Marketing Risk?
Marketing which can’t be or isn’t measured.
How Not To Build An Audience Online
November 26, 20101. Write about a broad range of subjects.
2. Intentionally omit any key valuable insights.
3. Repeat process again and again.

