@TimCohn | Author Tim Cohn's Blog

Why isn’t brand advertising measured by its ability to generate immediate response?

Because brand advertising by definition doesn’t reach a responsive audience.

Tags: Brand Advertising, Responsive Audience

This entry was posted on February 7, 2011 at 10:44 am and is filed under Brand Advertising, Responsive Audience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.