From Advertising Age:
“Anything that lets brands amplify social action or word-of-mouth is a great thing,” said Michael Lazerow, CEO of Facebook marketer Buddy Media, adding that, historically, it’s been very difficult for companies to buy word-of-mouth. “This product lets brands further leverage their investment in Facebook and make it louder, amplified and more noticed — which, ultimately, is a great option.”
Well Mr. Lazerow, there are two types of word-of-mouth: Positive and Negative.
Amplifying either type of word-of-mouth creates brand risk.