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Word of Mouth: What Causes It?

After thinking about what causes word of mouth to occur, I have concluded word of mouth about a company its products or services being is caused by either a positive experience or a negative experience.

I believe people will go to greater lengths to disparage a company they feel they were wronged by than they will to tout a company who exceeded their expectations.

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This entry was posted on May 23, 2010 at 10:07 pm and is filed under Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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