@TimCohn | Author Tim Cohn's Blog

I recently wrote “News isn’t transactional for advertisers”.

I am not going to go out on another limb and say – “Social Media isn’t transactional for advertisers.”

I am sure there are exceptions to both, but as a rule I will stand by them.

I don’t foresee either media becoming systematically or predictably transactional for advertisers any time soon.

Tags: News Isn't Transactional For Advertisers, Social Media Isn't Transactional For Advertisers

This entry was posted on May 15, 2010 at 4:35 pm and is filed under Social Media Isn't Transactional For Advertisers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.