Shopping Search Volume

From Compete:

Shopping Search Volume

Shopping Search Volume

What Compete’s data tells us:

The fact that the overall search query volume in March is lower than December’s total shouldn’t come as a surprise, given that it’s no longer the season for gift giving.

Shopping search volume did experience a slight lift – 1.0% – from February to March.

Not exactly earth-shattering news; however, interesting trends start to emerge in terms of search market share among the major engines when looking specifically at the shopping vertical.  As opposed to web search overall, where Google dominates, Bing is growing, and Yahoo is declining (or staying steady at least for now) – the picture is quite different:

  • Ask and AOL remain minor players, that hasn’t changed.
  • While Google is still the market share leader, Yahoo and Bing each own over 30% of the total shopping vertical search volume.
  • In fact, Yahoo experienced the highest  M-O-M lift with a 4.6% lift from February.Ask and AOL remain minor players, that hasn’t changed.
  • While Google is still the market share leader, Yahoo and Bing each own over 30% of the total shopping vertical search volume.
  • In fact, Yahoo experienced the highest  M-O-M lift with a 4.6% lift from February.

I’m not sure how Compete arrives at their determination of what constitutes a shopping query but it seems somewhat unlikely that the top three properties could have a nearly even share of shopping search queries while also having significantly different search volume market shares.

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