Google Adwords Opportunities Tab: Keyword Bid Ideas

The Google AdWords Opportunities tab may show ideas for changing keyword cost-per-click (CPC) bids.

Ideas are for increased bids (to help capture more clicks) and decreased bids (to help lower click costs).

While Google doesn’t know enough about its advertisers’ goals to make specific bid recommendations, they can try to identify which keywords seem to be good candidates for bid changes.

Use the ideas from the Google AdWords Opportunities tab to help inform pay per click bidding decisions.

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