Google Adwords Opportunities Tab: Keyword Bid Ideas

The Google AdWords Opportunities tab may show ideas for changing keyword cost-per-click (CPC) bids.

Ideas are for increased bids (to help capture more clicks) and decreased bids (to help lower click costs).

While Google doesn’t know enough about its advertisers’ goals to make specific bid recommendations, they can try to identify which keywords seem to be good candidates for bid changes.

Use the ideas from the Google AdWords Opportunities tab to help inform pay per click bidding decisions.


Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: