Social Media ROI?

Nope… and I like I have said before – I don’t expect to see anything other than hype suggesting Social Media can produce a return on investment for the foreseeable future.

From another blogger this past week:

Examples of a real-dollar Return on Investment (ROI) from social media marketing programs are rare. Unfortunately for most ecommerce teams, having hundreds of thousands of fans often doesn’t translate into revenue.

For your CEO and CFO to take social media campaigns seriously, you need to be able to demonstrate a direct measurable impact that either reduces costs (say in reduced customer service heads) or increases sales. At the moment, most social campaigns are doing neither.



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