AdMob February 2010 Mobile Metrics Report

Smartphone usages continues to grow at the expense of “dumb phones”.

From AdMob:

* The mobile Internet devices category experienced strong growth, increasing to account for 17% of traffic in AdMob’s network in February 2010. The most popular devices in this category are the iPod touch, Sony PSP, and Nintendo DSi.

* Smartphones accounted for 48% of AdMob’s worldwide traffic, up from 35% in February 2009, fueled by heavy application usage on iPhone and Android devices.

* Over the last year, the iPhone OS increased its share of smartphone requests from 33% to 50% while Symbian’s share of requests fell from 43% to 18%.

*Android was the fastest growing operating system in the AdMob network year-over-year. Android’s share of smartphone requests increased from 2% in February 2009 to 24% in February 2010.

AdMob Febraury 2010 Mobile Metrics Report

AdMob Febraury 2010 Mobile Metrics Report


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