January 2010 Online Video Rankings

comScore released their January 2010 Video Metrix service data showing that nearly 173 million U.S. Internet users watched online video during the month.

Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago.

From comScore:

U.S. Internet users watched 32.4 billion videos in January with Google Sites ranking as the top U.S. video property with 12.8 billion videos. YouTube.com accounted for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 903.1 million videos, or 2.8 percent of the all online videos viewed. Microsoft Sites ranked third with 491.8 million (1.5 percent), followed by Yahoo! Sites with 435.5 million (1.3 percent) and Viacom Digital with 361.2 million (1.1 percent).

Top 10 Video Content Properties by Videos Viewed

January 2010 Online Video Rankings

January 2010 Online Video Rankings

Google sites share of online videos viewed continues to dwarf all other online video sources combined by roughly a factor of four.

Video views in the U.S. have now surpassed 100 per month per capita.

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