While driving today, I spotted an innovative message from a billboard company – “Rent A Billboard Online”.
This particular billboard company isn’t the first to advertise their billboards availability via one of their unsold signs.
However, I believe they may be the first billboard company to use a direct response call to action message directing the audience to order their billboard online via their website.
Few small companies can afford to run indirect advertising like ads without calls to action.
A simple incremental change in approach like this billboard company’s call to action can often bring outsized results.