Today I took a tour of the Chicago River and then viewed the city of Chicago from atop the Sears Tower (now Willis Tower) observation deck and their new SkyDeck.
Sears Tower Skydeck
A side view of one of the four SkyDecks puts them in perspective.
Willis Tower Skydeck
I was surprised to learn 6,000 to 9,000 people visit the Willis Tower daily since announcing their new SkyDeck.
I think its instructive how adding something as simple as four clear lucite ten foot by four foot viewing decks could relaunch, reposition and re-energize such a well known product like the Sears Tower Observation Deck (Willis Tower).
I think Chicago city leaders would be hard pressed to come up with a comparable level of new differentiation to spur greater public interest in and visitor traffic to the Chicago River.
Tags: Chicago River, Observation Deck, SkyDeck, Willis Tower
@TimCohn | Author Tim Cohn's Blog 
September 28, 2009 at 8:25 pm |
that is scary shit, you my friend have got big balls
April 9, 2010 at 1:46 pm |
Next time skip the fees and lines at Sears/Willis and head to Hancock for a drink and equally amazing view!
http://mtrappe.wordpress.com/2009/07/27/18/
April 9, 2010 at 3:12 pm |
Indeed a great view too.
I ate dinner atop the John Hancock Tower in the early 90s.
June 6, 2011 at 5:41 am |
Sears Tower is located in Chicago, it is a famous landmark all over the world.
Sears tower Chicago