Chicago River and Sears Tower Skydeck

Today I took a tour of the Chicago River and then viewed the city of Chicago from atop the Sears Tower (now Willis Tower) observation deck and their new SkyDeck.

Sears Tower Skydeck

Sears Tower Skydeck

A side view of one of the four SkyDecks puts them in perspective.

Willis Tower Skydeck

Willis Tower Skydeck

I was surprised to learn 6,000 to 9,000 people visit the Willis Tower daily since announcing their new SkyDeck.

I think its instructive how adding something as simple as four clear lucite ten foot by four foot viewing decks could relaunch, reposition and re-energize such a well known product like the Sears Tower Observation Deck (Willis Tower).

I think Chicago city leaders would be hard pressed to come up with a comparable level of new differentiation to spur greater public interest in and visitor traffic to the Chicago River.

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4 Responses to “Chicago River and Sears Tower Skydeck”

  1. alex Says:

    that is scary shit, you my friend have got big balls

  2. Matt Says:

    Next time skip the fees and lines at Sears/Willis and head to Hancock for a drink and equally amazing view!
    http://mtrappe.wordpress.com/2009/07/27/18/

  3. Christino Says:

    Sears Tower is located in Chicago, it is a famous landmark all over the world.
    Sears tower Chicago

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