Category Archives: Google

Not All Marketing Google Local Results Purged

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In a post on Search Marketing Communications, I wrote about how many Marketing and Advertising related Google Local Business Center listings no longer appear in advertising and marketing related geo-modified search queries.

Today, of course I discovered an exception to what I thought was a new rule.

A search for “marketing firm” in Google produced a Google Two Pack list of local marketing firms.

Marketing Firm

Marketing Firm

The same query modified to include my “marketing firm + oklahoma city” produces the same Two Pack results although they now appear as the first and second results.

Marketing Firm Oklahoma City

Marketing Firm Oklahoma City

Yet the plural “marketing firms oklahoma city” yields a traditional search results page.

Marketing Firms Oklahoma City

Marketing Firms Oklahoma City

Although I was logged out of my Google account when I ran the queries, I am not convinced my browsers cookies didn’t influence the results Google delivered.

Facts About Google’s Purchase of AdMob

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Google has agreed to purchase AdMob for $750 million.

The acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.

According to Google:

  • The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats.
  • This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps.
  • The mobile advertising space will remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that AOL, Microsoft, and Yahoo have made in the past two years.
Types of Mobile Advertising

Types of Mobile Advertising

Google offers many forms of mobile advertising, yet its focus to date has been on mobile search ads, while AdMob’s focus has been mobile display ads and in-application ads.

Acquiring AdMob will help Google flesh out its advertising product offerings to both mobile search advertisers and the mobile search audience.

After the Google AdMob deal closes, both advertisers and publishers will still have many viable choices in mobile advertising.

Mobile Advertising Spend

Estimated 2009 Mobile Advertising Spend

Although eMarketer estimates that mobile ad spending will reach $416 million in 2009, compared with the nearly $24 billion that will be spent overall for online advertising, $51 billion on TV ads, and $38 billion on newspaper ads, the mobile search advertising market will remain a fraction of the overall advertising industry for the foreseeable future.

Google Elmo Doodle

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It kind of feels like Sesame Street over here too after a long week.

This past week Google has featured a Sesame Street character every day.

Today, Google has featured Elmo on their homepage to commemorate Sesame Street’s 40th anniversary.

Google Doodle

Google Doodle

Its hard to believe they have been around almost as long as I have.

Will Google return to their traditional logo tomorrow?

What image will accompany and adorn the Google home page next?

Bing Advertising Google Placement

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I thought the following search result for Bing Advertising on Bing.com was ironic.

The first result on Bing.com for Bing Advertising isn’t for “Bing Advertising” instead its a sponsored site link for “24/7 1st page placement” from “Google-Placement.com”.

Bing Advertising

Bing Advertising

Clicking the Bing advertiser’s link takes searchers to a landing page where the phrases Bing or Bing Advertising are nowhere to be found.

Instead, the following copy ensues:

Global Market Exposure is a Google AdWords Qualified Company that proudly employs experienced Google AdWords Qualified Personnel. This means you work directly with our Google Professionals removing all the guess work and costly mistakes. With Global Market Exposure’s aggressive ad campaigns, revolving ad text, and Guaranteed First Page Google and Yahoo Placement, your business receives maximum exposure and the positive name (product) branding you’re looking for, turning impressions into clicks and clicks into conversions.

Google Placement

Google Placement

If this type of search result was what Microsoft had in mind when they re-branded and relaunched their Bing search product as a decision engine, Microsoft might ought to rethink their decision engine.

Google Omitted From Microsoft Spell Checker?

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I was proofing a document today in Microsoft Word and while Word correctly marked Google as potentially misspelled word, I was surprised Word offered no corrections or spelling suggestions.

Google not in Microsoft Spell Check Dictionary

Google not in Microsoft Spell Check Dictionary

Apparently, Google has not yet been added to Microsoft Word’s spell checker dictionary.

I guess its understandable since Google is a relatively new (and made up) brand name.

Funny though… Microsoft – another recognizable technology ( and made up) brand name – is in Microsoft’s spell checker for misspellings of Microsoft.

I am sure Google’s omission from Microsoft’s Word dictionary was just an oversight.

Google and YouTube Videos Account for 40 Percent Viewed Online

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comScore has released their August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded.

Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.

The Top U.S. Online Video Content Properties* by Videos Viewed according to comScore were:

Top U.S. Online Video Content Properties by Videos Viewed

Top U.S. Online Video Content Properties by Videos Viewed

The Top U.S. Online Video Content Properties* by Unique Viewers:

Top U.S. Online Video Content Properties by Unique Viewers

Top U.S. Online Video Content Properties by Unique Viewers

How long will it take before total audience time spent viewing video online surpasses total audience time spent viewing television?

Google’s 11th Birthday Logo

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Today is Google’s 11th birtday.

To celebrate, Google has modified their logo to incorporate 11 into its spelling.

Google: Googlle's 11th Birthday

Google: Googlle's 11th Birthday

Amazing how Google’s search engine has become a utility hundreds of millions of people depend on.

Google Search and Adwords Results Mixup

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I have noticed on several occassions after having searched for different local terms while logged into my iGoogle account, I have continued to get Adwords ads for my previous searches combined with my new search term’s results and ads.

Google Search Results Ads Mixup

Google Search Results Ads Mixup

In the example above, you can see how a search for Oklahoma Flowers includes both Google Adwords ads for Oklahoma Lawyers and Oklahoma flowers.

The only way I have found to clear the search cache appears to be to return to the Classic Google search box.

Retweetings: Creating a Tweet Archive

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The fifth 1/10 installment of my first 1,080 Tweets.

In case you just joined us – I am creating a searchable archive of my Twitter Updates now officially called Tweets in both my WordPress blog and eventually Google search engine results pages.

Here you go WordPress and Googlebot installment #5:
New York Times Reader 2.0 Launches on Adobe AIR: http://bit.ly/YCMnH2:55 PM May 11th

K.K.R. to Open Mideast Office in Dubai: http://bit.ly/g4vEg2:54 PM May 11th

Citizens Briefing Book and Office of Public Engagement @WhiteHouse: http://bitly.com/OfficeofPu…2:51 PM May 11th

Newspaper Industry woes self inflicted? http://bit.ly/6ebrF2:48 PM May 11th

Tweet w/ your email address included at your peril: http://bit.ly/vhbOW2:46 PM May 11th

Google Marketing Research Study: The Brand Value of Search: http://bitly.com/GoogleBran…6:26 PM May 10th

How to Use Ecommerce Tracking in Google Analytics: http://bit.ly/16UuqS3:18 PM May 10th

1.2.2 of the Google App Engine SDK for Python released. http://bit.ly/18PffP3:14 PM May 10th

First-class mail will now cost 44 cents for the first ounce. http://www.cnn.com/2009/US/…2:48 PM May 10th

2D Barcode Generator and Mobile eCommerce: http://bit.ly/Uc0wC7:10 PM May 9th

DVR Creating Long Tail in Television Viewing Audience: http://bit.ly/DHjyT3:27 PM May 8th

Establishing a Google Profile: http://bit.ly/eEUAo7:26 PM May 7th

Twitter Maintenance: http://bit.ly/WmIHn3:13 PM May 7th

Identifying web traffic quality in Google Analytics: http://bit.ly/VoKaD1:49 PM May 7th

FTP vs. Custom domain issues @ Blogger: http://bit.ly/Vjag81:46 PM May 7th

Create Videos for YouTube with Android Phones: http://bit.ly/jhcRa1:44 PM May 7th

Check out my new Google profile http://www.google.com/profi…11:46 AM May 7th

Pivoting and Secondary Dimensions; Advanced Table Analysis coming to Google Analytics: http://bitly.com/AdvanccedG…11:17 AM May 7th

Google Analytics data in Google Ad Planner: http://bit.ly/LgBJg11:13 AM May 7th

Web search now in Gmail via Labs: http://bit.ly/HfB1d11:10 AM May 7th

Google Profile preference in Gmail: http://bit.ly/11Eqwe11:00 AM May 7th

Field Guide to Humanitarian Mapping Visualization in Google Earth & Display in Google Maps: http://bitly.com/FieldGuide…10:57 AM May 7th

Google Apps, Sites mid market enterprise solutions: http://bit.ly/dw7I610:53 AM May 7th

YouTube account now a Google account: http://bit.ly/cp5jk10:49 AM May 7th

Google Product Search for Mobile: http://bit.ly/xKnWo10:48 AM May 7th

Historical perspective of the Flu in Google News: http://bit.ly/15dudZ10:48 AM May 7th

Google TV Ad data & measurement: http://bit.ly/TKmk710:46 AM May 7th

RT @jsnell The D speakers: Ballmer, Bartz, @ev, @biz, many more: http://twurl.nl/lnnp73 (via @waltmossberg) (I’ll be there covering it!)10:42 AM May 7th

Share Your Google Story with Google: http://bit.ly/WC4sQ10:27 AM May 7th

Manage Rich Media Ads in DoubleClick Studio: http://bitly.com/DoubleClic…10:25 AM May 7th

Google Profile explained: http://bit.ly/3YuW10:24 AM May 7th

Google Apps Connector BlackBerry Enterprise Server: http://bit.ly/ML1Bu10:23 AM May 7th

@waynemansfield can’t retweet maxed out quotes…9:56 AM May 7th

3 rules of Google Age * Focus on the user, & all else will follow * Do 1 thing really, really well * Fast is better than slow [@SilkCharm]9:56 AM May 7th

MyGofer.com: Research and Purchase Online, Pickup Offline – http://bitly.com/MyGofer5:57 PM May 6th

RT @MelanieKissell “Early to bed, early to rise, work like hell and advertise.” ~Ted Turner quotes3:16 PM May 6th

Tweetmeme: Twittersphere Buzzmeter http://bit.ly/162sXX6:43 PM May 5th

RT @chrisbrogan @charlottehrb: Paid to ‘Tweet’. How a small advertising firm is staying ahead of the curve! http://bit.ly/19vbyg1:54 PM May 5th

RT @rockingjude AIG’s business was 2 provide insurance 2 bond investors w/o setting aside sufficient reserves or capital 2 fulfill contracts1:38 PM May 5th

What % of small businesses in the U.S. buy search advertising, what % have a website? http://bitly.com/SmallBusin…10:00 AM May 5th

Warren Buffet on the Future of Newspapers: http://tinyurl.com/c3xpqd6:55 PM May 4th

What percentage of small businesses in the United States buy search advertising?6:59 PM May 3rd

What percentage of small businesses in the United States have a website?6:58 PM May 3rd

RT @christophgold Free Yahoo and Google search ads for Australian small businesses http://bit.ly/i6j6h6:33 PM May 3rd

RT @ChrisSpagnuolo “We Buy Followers” on TweepMe: https://www.tweepme.com/7:42 PM May 2nd

RT @WSJ BREAKING NEWS: Jack Kemp, a former NFL quarterback and congressman, has died, a spokesperson said.7:30 PM May 2nd

Great research resource- The Central Intelligence Agency, CIA World Factbook: http://tinyurl.com/2h2e3k7:28 PM May 2nd

@larrybrilliant Thanks for your excellent article “The Age of Pandemics” in today’s Wall Street Journal7:10 PM May 2nd

@rustybrick CNN…congratulations! http://tinyurl.com/ck9qhj7:03 PM May 2nd

Tried the Twitter Traffic Generating Machine? Claiming thousands of targeted followers. http://tinyurl.com/cvk62g10:06 PM May 1st

Can’t remember your First Tweet? WhenDidYouJoinTwitter.com http://tinyurl.com/d6lvvh9:21 PM May 1st

@raincoaster yeah seems like a conflict of interest.8:59 PM May 1st

RT @raincoaster How iphone readers read books on their phones: 30% in bed, 13% commuting, 5% in a bar, 2% in a toilet.8:48 PM May 1st

RT @raincoaster Listening to some stats on digital publishing. $58million in ebook sales in one year? Doubling every three months.8:48 PM May 1st

Google’s Largest Agency Client and Customer? http://tinyurl.com/dbxvjt3:41 PM Apr 30th

RT @jayrosen_nyu Sarah Palin joins Twitter. First post introduces herself. Second post tries to correct the AP. http://tr.im/k4o38:14 PM Apr 29th

Need quote from .asp developers for cleaning up and fixing 300 page web site after SQL Injection hack.8:00 PM Apr 29th

Need quote for forty 300 word articles on same subject from offshore writers content/article producers7:58 PM Apr 29th

RT @austinhill Don’t untertake a project unless it is manifestly important and nearly impossible” Edwin Land,Inventor & Founder, Polaroid7:49 PM Apr 29th

@globolstaff How can you help me with my data?7:43 PM Apr 29th

“Vision without execution is hallucination.” Edison or Einstein?, “Strategy without execution is hallucination” Microsoft COO Kevin Turner7:18 PM Apr 29th

RT @nilofer Wolfram Alpha: “success will also depend on how broad / deep it wants to make its data-searching” http://bit.ly/EVuPL1:32 PM Apr 29th

RT @rustybrick @jimmy_wales: WHO alert level 5, please let people know to look at http://flu.wikia.com rather than listen to media panic!1:30 PM Apr 29th

RT @yahoo posting the flickr url that the White House uses http://www.flickr.com/photo… (via @SearchPresence)1:11 PM Apr 29th

Swine Flu, Mexico, Google Flu Trends and the CDC: http://bitly.com/GoogleMexi…1:05 PM Apr 29th

Search Engines are your door, your blog is your face and Twitter is your voice.12:29 PM Apr 29th

Google is your door, your blog is your face and Twitter is your voice.12:16 PM Apr 29th

Is there not a way to get 40 pages of unique website content for less than a dollar a page?12:08 PM Apr 29th

Top 5 Reasons for Microsoft adCenter Editorial Disapprovals: http://bitly.com/MicrosoftA…9:59 AM Apr 29th

RT @gfulgoni Finance Sites Popular w/ Older European Mobile Web Users; Entertainment Content Appeals to Teens http://www.comscore.com/pre…8:01 AM Apr 29th

Preview of Wolfram|Alpha: Computational Knowledge Engine: http://cyber.law.harvard.ed…7:56 AM Apr 29th

RT @gsterling Olgilvy Interactive: 3G having the same impact on mobile usage that broadband had on PC Internet6:47 AM Apr 29th

A/B Testing with Google Website Optimizer: http://tinyurl.com/coogql4:35 PM Apr 28th

Google Adwords Qualified Professional: http://bitly.com/GoogleAdwo…10:24 AM Apr 28th

“Capital both money and ideas when freed to travel @ the speed of light will go where it is wanted, stay where it is well treated” W Wriston10:19 AM Apr 28th

@jayrosen_nyu Indeed of many. Wall Street Journal graph might interest you, if you haven’t seen it. http://bitly.com/NewspaperI…3:51 PM Apr 27th

RT @TomCoburn New report finds there are more than 1,800 federal subsidy programs, up from 1,425 just 8 years ago. tcot http://bit.ly/mv8oR2:53 PM Apr 27th

RT @tonyrobbins “It always seems impossible until it’s done.” Nelson Mandela – What impossible things will u move forward on today?2:47 PM Apr 27th

All Major Industries Job Postings Decline: http://searchmarketingcommu…2:45 PM Apr 27th

@jayrosen_nyu” You want us to take sides, YOUR side. But we can’t…” which is why Newpapers can’t fix their obsolete business model.10:11 AM Apr 27th

RT @ducttape kinda cool, Staples is doing for folks out of job & looking for work – free resume & biz card printing http://twurl.nl/k0u3vw10:01 AM Apr 27th

Folding Portfolio Magazine’s Ironic Last Words “Lead Us. Please. What we need from Geithner & Wall Street” http://bitly.com/PorfolioMa…9:58 AM Apr 27th

Swine Flu Outbreak on Google Maps: http://searchmarketingcommu…6:37 PM Apr 26th

RIP: General Circulation Print Media aka Newspapers: http://bitly.com/GeneralCir…9:52 PM Apr 25th

RT @jayrosen_nyu Just remember: the columnists write their own headlines. Maureen Dowd is Slouching Towards Oblivion http://tr.im/jIUs9:23 PM Apr 25th

Google using Google Promotion to push Google Profile: http://searchmarketingcommu…4:37 PM Apr 23rd

“If you want an intelligence service to work for you, they always work on the edge. That’s just where they work.” Michael Hayden2:18 PM Apr 23rd

@google Very cool and useful Google News time line in Google Labs and Ajax: http://bitly.com/RO3063:24 PM Apr 21st

@google kevinmarks Andy Herzfeld’s excellent timeline UI now shows up for google news had incorrect labs url.3:17 PM Apr 21st

RT @google kevinmarks Andy Herzfeld’s excellent timeline UI now shows up for google news http://bitly.com/RO3063:17 PM Apr 21st

RT @sonotony Think about making creative thinking a habit. Pretty good article: http://bit.ly/115Ox42:29 PM Apr 21st

RT @WSJ LIVE BLOG: Follow Yahoo’s earnings conference call. http://tinyurl.com/c3gez42:28 PM Apr 21st

“A real brand owns a very tiny but important piece of real estate in a consumer’s mind.” Charles M. Berger2:27 PM Apr 21st

RT @Rathbone Positioning is what you do in the mind of a prospect2:25 PM Apr 21st

Are you a GAP? Grow your network and learn by joining Google Adwords Qualified Professionals group on Linkedin.com: http://bitly.com/18ds2t2:23 PM Apr 21st

@JOHNABYRNE Smokin’ In the Boys Room, Smokin’ by Boston2:12 PM Apr 21st

@shelisrael Why has Twitter stopped us from seeing home many times someone has posted? Updates are still viewable on the web. Yours = 17,92611:42 AM Apr 21st

@jimmysmithtrain Ok, going to work out now… sometime tomorrow or later this week?11:29 AM Apr 21st

@jimmysmithtrain I use Google Adwords daily. What do you need help with?11:15 AM Apr 21st

RT @PeterSantilli @dprogram “Allow me to issue and control the money of a nation, and I care not who writes the laws.” -Amschel Rothschild11:14 AM Apr 21st

RT @comScore Number of US Online Banking Customers Continues to Grow Despite Challenging Financial Environment: http://tinyurl.com/c2vb7411:13 AM Apr 21st

RT @JohnChow Twitter enforces a 1,000 per day following limit. http://tinyurl.com/d6huj811:02 AM Apr 21st

@gsterling Time to banish the phrase “long tail” among others – particularly since its a myth…11:01 AM Apr 21st

Google search engine ranking algorithm change: http://tinyurl.com/crlpqe10:38 AM Apr 21st

RT @keyrelevance @RavenJon @outspokenmedia: how to create your very own URL shortener in wordpress! http://outspokenmedia.com/q2ib10:33 AM Apr 21st

@bcuban http://bitly.com/vt2mW6:15 PM Apr 20th

WordPress Real Time Search: http://tinyurl.com/dav45u6:12 PM Apr 20th

As Twitter grows, more noise less signal http://tinyurl.com/cl3kzj6:11 PM Apr 20th

Twitter branding suggestions: http://tinyurl.com/c66yq36:10 PM Apr 20th

RT @jimmysmithtrain Remember, desserts is stressed spelled backwards6:40 AM Apr 20th

Free Google Adwords and Google Analytics Webinars: http://bitly.com/FreeGoogle…12:42 PM Apr 18th

Google Creative Sandbox 2009 New York: http://tinyurl.com/cc4nbf12:40 PM Apr 18th

RT @sonotony “Self-sacrifice is never entirely unselfish, for the giver never fails to receive.” – Dolores E. McGuire quote12:40 PM Apr 18th

@dannysullivan re: hey, my 13th anniversary writing about search today http://bit.ly/EVBJ5 – Congratulations!1:45 PM Apr 17th

RT @vangeest Google CEO predicts great year for Android: http://tinyurl.com/dcoxp31:43 PM Apr 17th

RT @nielsenwire Susan Boyle buzz beats Domino’s video and Amazon fail: http://tinyurl.com/dym4lg1:41 PM Apr 17th

@XurxoVidal re: Be on lookout for malware hacking into your adwords account. Coming via email?1:28 PM Apr 17th

@azmyoskeletal re: Dalton’s Vol I Myoskeletal Alignment Techniques – what year was it taped?3:58 PM Apr 16th

@emielvanwegen http://tinyurl.com/bq7pnw3:28 PM Apr 16th

@emielvanwegen Can I nominate TimCohn @ http://www.searchmarketingc…3:24 PM Apr 16th

@Rafe Paid Twitter feed TwitPub – I don’t think that dog will hunt either… http://t.cnet.com/443:17 PM Apr 16th

2009 Q1 Google Earnings Slides http://tinyurl.com/dd8act1:47 PM Apr 16th

Flickr’s 5th Birthday: http://tinyurl.com/cmopu412:56 PM Apr 16th

12 Major Brands That Will Disappear: http://tinyurl.com/dcrnse12:52 PM Apr 16th