Today another search engine launched – this one called blekko.

Blekko

What is blekko?

From the blekko site:

blekko is a better way to search the web by using slashtags. slashtags search only the sites you want and cut out the spam sites. use friends, experts, community or your own slashtags to slash in what you want and slash out what you don’t.

blekko has also created its own ten point “web search bill of rights” -

I guess my first question is who cares about any of the above?

What person or business for that matter has lost sleep at night worrying about whether or not the search business was doing its job adequately?

I think they only definitive answer to this question is – whoever has decided they need to build a new and hopefully better search engine.

While inevitable, I think in order for any new entrant into the Search Engine market to have a fighting chance – they will first have to come up with another category description for their product if they want their new product to be entertained let alone used repeatedly.

Web search as a category has become fully associated with and thus controlled by Google and its brand.

Because of this any market entrant into the web search engine business by definition will be just another search engine.