I spend most of my time focused on generating transactions online with Google Adwords.

The following account report illustrates the type of performance data available to advertisers through Google Adwords.

In the example below, the 5,094 Conversions (1-per-click) column represents the number of leads I booked during calendar 2009 using Google Adwords in this particular account.

Adwords Performance

If Archimedes were alive today, I am certain he would agree Google Adwords is the digital personification of his famous quote:  “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”