AdWords Advertising Life Cycle

Here are the four types of AdWords services at least as defined by Google Partner search.

Ongoing AdWords account management services

One-time AdWords account optimization

One-time AdWords account setup

AdWords training (to self-manage in the future)

I think these four types of Google AdWords services accurately address each stage of the AdWords advertising life cycle.

 

 

The SEO Is Dead Debate

About once a month, some blogger somewhere tells their audience SEO is dead.

Although the SEO is Dead headline is a great hook, the argument against SEO always rings hollow.

Why?

Because the SEO is Dead author never offers an equal let alone superior alternative that instead lives.

YouTube Trends Dashboard

I discovered the YouTube Trends dashboard and just for fun thought I’d see which video my own demographic viewed the most.

YouTube Trends Dashboard

YouTube Trends Dashboard

To my surprise, 45-54 year old American men like myself appear to also be drawn to anything with Charlie Sheen in it like today’s most viewed video.

Even more telling was the fact that none of the other age groups whether male or female ranked the Charlie Sheen video first.

Linkedin Pushing The Work Graph

I got the following email from Linkedin today asking me if I knew any of these people.

Linkedin Work Graph

Linkedin Work Graph

Well I don’t know any of these people but what better way to deepen user engagement than to provide them with potential insights about potential connections within their work graph?

 

 

2011 Google Social Search Update

In this video, learn about recent updates to Google Social Search which was launched in 2009.

More about Social Search from Google:

Our new improvements enable you to get even more information from people you are connected to, whether they’re publishing on Twitter, Flickr, Blogger or other publicly available sites. When you sign in to your Google Account, you can get ideas and recommendations from people you trust, right in your search results. Go try it out for yourself.