It appears to me there are eight primary segments – four sets of opposing constraints – within which opportunity lies on the web.
Web Opportunity Octagon
Please feel free to use the above octagon to identify the web segments you think present the greatest opportunities.
Interesting usage of the term entrepreneur according to Google Labs Books Ngram Viewer…
Google Ngram Viewer
You tell me…
Is this possible or impossible?
Advertising Risk
At which point does spotting search spam become subjective?
Search Spam
I have opened a Square account.
Square Account
Square let’s merchants and others accept credit card payments via their smartphone.
I expect to receive my credit card reader in a couple of days.
I then plan to help my daughter sell her Brownies’ products.
Subscriptions and CPMs are effectively the only revenue generators publishers can count on for monetizing their content online or off.
Yet in the digital age and with the proliferation of content online, a publisher’s subscription revenue potential and CPM pricing power are non-existent.
Publishers who choose to create traditional content can only hope to scale and have enough page view volume to offset their publishing costs.
Therefore a publishing business model based on subscription revenues and or eCPMs is destined to fail financially.
Of all the schemes I have seen publishers use to try to capture and retain their audience’s attention, this page frame from the Economist appears to be the best thought out.
Economist Page Frame
While time in page and site don’t necessarily constitute monetization, its even more difficult to convert visitors into subscribers who don’t stay on site.
Its only a matter of time before some enterprising angry consumer takes this Cee-Lo Green video and mashes it up to create an unfavorable brand experience statement.
The mashed up brand protest video will then go viral reaching millions of YouTube viewers.
Brand X will be inserted in the beginning of Cee-Lo’s lyrics.
The resulting viral video may end up producing as much word of mouth as the song did – more than likely though – just the wrong kind of word of mouth.
A thought or two about the web and its role in your business:
The web is either producing business for you or it isn’t.
If the web is not generating new exposure, leads or sales for your business I can help.
If the web is producing exposure, leads and sales already, I can help it produce more.
If banner ads and then pop up ads didn’t satisfy your need to be ad spammed, then hold on to your britches because publishers and advertisers have combined them all into one new size fits all ad – the pop up video ad.
Not only does it overtake the entire page when you enter a site – it offers a 30 second commercial as a bonus.
Pop Up Video Ads
