Surname Distribution In The US

From the National Geographic Blog:

What’s in a Surname? A new view of the United States based on the distribution of common last names shows centuries of history and echoes some of America’s great immigration sagas. To compile this data, geographers at University College London used phone directories to find the predominant surnames in each state. Software then identified the probable provenances of the 181 names that emerged.

Many of these names came from Great Britain, reflecting the long head start the British had over many other settlers. The low diversity of names in parts of the British Isles also had an impact. Williams, for example, was a common name among Welsh immigrants—and is still among the top names in many American states.

But that’s not the only factor. Slaves often took their owners’ names, so about one in five Americans now named Smith are African American. In addition, many newcomers’ names were anglicized to ease assimilation. The map’s scale matters too. “If we did a map of New York like this,” says project member James Cheshire, “the diversity would be phenomenal”—a testament to that city’s role as a once-and-present gateway to America. —A. R. Williams

Surname Distribution

Surname Distribution

RunKeeper Stats: A Personal Milestone

I reached a personal goal via the Runkeeper fitness app I think is worthy of sharing.

Since I began using the App a little over a year ago, I have ran 642 miles and burned 102,418 calories.

Runkeeper Stats

Runkeeper Stats

While I haven’t put in as much mileage this past year than in previous years, I am pleased with my 2010 performance simply because I now have a permanent digital record of it.

Amplifying Word Of Mouth

From Advertising Age:

“Anything that lets brands amplify social action or word-of-mouth is a great thing,” said Michael Lazerow, CEO of Facebook marketer Buddy Media, adding that, historically, it’s been very difficult for companies to buy word-of-mouth. “This product lets brands further leverage their investment in Facebook and make it louder, amplified and more noticed — which, ultimately, is a great option.”

Well Mr. Lazerow, there are two types of word-of-mouth: Positive and Negative.

Amplifying either type of word-of-mouth creates brand risk.

The ReHash Tag &#

I propose the rehash tag for Twitter users like myself who come across more than one version of the same “news” story.

Twitter users simply need only insert &# after any news story they have seen elsewhere that has since been repackaged, redistributed and umm… rehashed.

To kick things off – below is an example of the rehash tag in my own Tweet stream.