It may take some more time, but when the SMB market realizes they can’t make it up in volume and have been left holding the bag, the Groupon jig will be up.
Monthly Archives: November 2010
Rinse, Retweet
Why Content Travels
Because it’s valuable to the sender, the receiver or both.
Marketing Risk
What is Marketing Risk?
Marketing which can’t be or isn’t measured.
How Not To Build An Audience Online
1. Write about a broad range of subjects.
2. Intentionally omit any key valuable insights.
3. Repeat process again and again.
Google Doodle Thanksgiving 2010
Coming Soon To An Inbox Near You: Location Based Spam
Just think – as Facebook continues to gather more data on its users, inactive Facebook accounts like mine will receive “targeted” email in their inbox via non-published email addresses like mine below.
What’s odd about this email is it was sent to an address which is only published in one single and exclusive offline printed directory. There are no online versions of the directory nor is this particular email published anywhere else.
The spammer assumed I had an active Facebook account and that somehow the odds of my having a Facebook account were great enough that they could convert their spam email into a “fan” of their group.
I don’t think so.
Spreadable Media
Via the Neiman Journalism Lab -
“If it doesn’t spread, it’s dead.”
Henry Jenkins
YouTube Topics On Search Beta
I thought this was an interesting innovation in YouTube search – YouTube Topics On Search Beta.
While pointing to other Topics while searching in YouTube will likely result in more searches, I wonder if the same would be true if Google added the same feature to its search results on Google.com?



