As the sun sets…
Dusk At The Lake
Dusk At The Lake
Monthly Archives: May 2010
Memorial Day Weekend Morning Lake View
The view from my lake house patio this morning…
Lake View
To my surprise not only did I catch the view, I also caught a hummingbird visiting the bird feeder.
Automatic Alert Tips in Google Analytics
Learn tips for using Google Analytics Intelligence and how to get the most out of automatic alerts.
Crowdsourcing Projects
Looking for an a source of creative labor for a project?
Crowdsourcing
Consider employing a site like CrowdSpring to locate the right labor at the right price.
Misplaced Display Advertising
Following a link to a picture of someone’s child at the ballpark on a Twitter photo service today produced the accompanying display ad.
TweetPhoto
While I am sure the advertiser is pleased their ads are being distributed, I am not so sure the photo poster would be quite so pleased.
Brand Zeitgeist: Using Google Auto Suggest As A Brand Sentiment Tool
To get an idea what any particular brand’s zeitgeist is, type the brand into a Google search box with auto suggest enabled.
Brand Sentiment Tool
You will need to launch a fresh browser app that hasn’t been used before, otherwise Google’s auto suggest feature will blend your previous related search queries into their suggestions.
Google updates its auto suggest regularly to provide searchers with the latest most relevant search suggestions.
The following search query for BP illustrates their brand’s zeitgeist as the BP Deepwater Horizon oil well continues to spew millions of barrels of oil into the Gulf of Mexico.
Brand Zeitgeist: Google Auto Suggest Brand Sentiment Tool
Ran Out Of Time…
I have written so many days in a row here that I have begun to grow tired of posting…
Thinking about how to overcome this…
Brand Damage Widget
Is this the first widget on the web to calculate corporate brand damage in real time?
Brand Damage Widget
Visit the PBS NEWSHOUR web site to see their widget live.
Word of Mouth: What Causes It?
After thinking about what causes word of mouth to occur, I have concluded word of mouth about a company its products or services being is caused by either a positive experience or a negative experience.
I believe people will go to greater lengths to disparage a company they feel they were wronged by than they will to tout a company who exceeded their expectations.
Marketing Communications Definition
My definition of marketing communications:
Understanding what your customers want to hear about your solution to their problems and then saying it to them.
