Social Media Marketing Lifecycle Progress

From eMarketer:

In November 2009, MarketingSherpa surveyed US marketers about their stage in the social media life cycle; a plurality were still in the transition phase. But a substantial percentage had progressed to using social media strategically in their research, objectives and actions. That entailed having a formal process that was routinely performed for social campaigns.

Paul Verna, eMarketer senior analyst, said in the report “Five Reasons Why Marketers Need to Have a Social Media Strategy” that marketers often neglect an integrated strategy because of the perception that social media is easy and cheap to do. But much of the real cost of social campaigns is in the people-hours spent fostering and maintaining social conversations.

According to data from eROI nd eMarketing & eCommerce (eM+C), US marketers spent 13% of their online marketing time on social media in 2009, the second-largest share of any tactic.

Social Media Marketing Lifecycle Stages
Marketers who spent 13% of their online marketing time during 2009 on social media have surely already questioned the amount of time they plan to commit to social media in 2010.

Top 10 Gaining Properties By Percentage February 2010

comScore has released it Top 10 Gaining Properties by Percentage Change in Unique Visitors (U.S.) for February 2010 vs. January 2010.

Top 10 Gaining Properties By Percentage

Top 10 Gaining Properties By Percentage

UrbanDictionary.com grew an impressive 134% month over month.

The site’s slogan – “Urban Dictionary is the dictionary you wrote. Define your world.” and it user created content business model appear to have just the right mix of ingredients needed for generating increasingly recurring amounts of web traffic in this particular day and age.

What other as yet untouched business categories could benefit from the same type of user contributed content?

Facebook Fans: Faux Friends

The following survey reports the primary reason that US Internet users are fans of a brand on Facebook is because they want to receive discounts and promotions.

Facebook Fans

Facebook Fans

Isn’t this what every company wants – a list of customers who “friend you” only to receive news of when you are discounting your wares?

Day Five Of Disconnect

Today is my fifth day to be disconnected from twelve plus hour week days spent on the web.

Day Five of Disconnect

Day Five of Disconnect

At this point in my disconnection I am wondering – what could I achieve investing the same sixty hours a week elsewhere?

Day Two Of Disconnect: Salesmanship Surfacing Strategy Live

What a difference a day makes!

Disconnected At The Beach

Disconnected At The Beach

After a twenty one hour day yesterday and a good night’s rest, my batteries are well on their way to being recharged.

I am trying out a new salesmanship surfacing strategy here that has already produced some simple yet profound discoveries.

What’s a salesmanship surfacing strategy?

Its the techniques I use to create environments where sellers go to their greatest lengths to try and sell me their products and services.

The process helps me identify and isolate the simplest human behaviors and motives used for making sales which I then reverse engineer and repackage for use in other sales environments.

What’s the best way to activate a Salesmanship Surfacing Strategy?

1. Pick a heavily trafficked tourist market on any continent

2. Book the most expensive accommodations that you can afford at the most expensive hotel or resort in the area.

3. Set out to experience all the city has to offer as if you had an unlimited amount of money to spend.

Salesman of all stripes will trip all over themselves to try and sell you whatever they have to offer whether you were at the moment or would ever be a buyer.

If there is a better way for experiencing every type of sales technique under the sun, I haven’t yet discovered it.

Granted you can go to any tourist mecca and immerse yourself in all the tourist venues to see what is selling and how its being sold. However, I have found that when salesman perceive there is unlimited budget attached to a prospect either through association with one’s hotel choice or how one dresses and behaves relative to all the other tourists – salesmen will pull out all of the stops!

The circumstances of selling to tourists on the fly – reduces salesmanship and those brave enough to practice it to selling’s primal core – you only eat what you -or your tribe – can kill (closed sales).

Only those who can stick it out and perfect their pitch have the best chance of surviving.

Tourist locales are truly the salesman’s toughest jungle.

Where else better to confirm which strategies and techniques work best?

In my first day alone,  I was exposed to eight scenes where salesmen’s selling processes were laid bare.

Here’s where these sales scenes occurred:

1. The Airport

2. Hotel Check-in

3. Beach jewelry sales guys

4. Bungee jumping

5. Hard Rock Cafe -  “the lizard on a leash”

6. Mimes

7. Taxi driver

8. The Monkey and Tiger

Of these eight selling scenes, the Monkey and Tiger provided the most insight.

I will write about what I learned from the Monkey and the Tiger in a future post.